The delightful old town of Alcochete is located on the south bank of the River Tagus, near the Tagus Estuary Nature Reserve. Salt has long-been one of the main industries here, and saltpans can still be seen to the north and south of the town. The largest outlet mall in the Iberian Peninsula is just outside town. Alcochete is known for its bullfighting tradition and its proximity to the longest bridge in Europe, the Vasco da Gama Bridge.